Huawei's P series has been bringing new technological innovations for many years, setting high standards in the industry. From the first models with dual cameras to the latest achievements with the Ultra Lighting XMAGE camera, this series continuously pushes boundaries. Recently, Huawei announced the rebranding of its P series, renaming it to the "Pura" series. With the launch of the Huawei Pura 70, Huawei is beginning a new era in the world of smartphones. This marks not the end of the P series, but a new direction focusing on enriching user experience through the Pura series. Huawei hopes this approach will stimulate users' imagination and inspiration. Huawei has introduced a revolutionary innovation in the world of mobile technology with a new smartphone: the Ultra Lighting Pop-Out Camera. This innovative camera technology brings significant performance features such as camera retraction and Ultra Speed Snapshot function, once again setting industry standards.

Ultra Lighting pop-out camera: the first of its kind
Since the introduction of this model, many have praised the exceptional performance and engineering of the Ultra Lighting Pop-Out camera. The powerful camera enables users to capture clear and stable photos with precise focus. The most important feature of the camera is its ability to retract, which operates via an advanced rotational system. The camera automatically pops out during shooting, creating more space within the camera.

Extremely fast photography: the art of capturing moments
Huawei Pura 70 brings innovation in photography with the Ultra Lighting Pop-Out camera. Equipped with a 1-inch sensor and a maximum aperture of F1.6, the camera uses the HUAWEI XD Motion Engine to enable the Ultra Speed Snapshot function. This combination allows for fast capturing of moving subjects, such as trains speeding at 300 km/h, and capturing details in the fastest scenes. The HUAWEI XD Motion Engine uses an AI Motion Vector Computing system for image processing, intelligently aligning long and short exposure shots using Regional Motion Restore technology. The result is crystal clear, blur-free images that faithfully capture moments in high resolution. Ultra Speed Snapshot allows users to take photos as they see them, without waiting for the perfect moment. Whether you're capturing pets or children at play, the camera will capture their naturalness and energy in motion, providing sharp images.

Ensured for the best user experience: design and safety
Huawei has managed to innovate the main camera structure while maintaining a slim body of 8.4 mm. Users can freely extend their hands to capture the best photos without feeling the weight of the phone. The advanced camera structure is powered by a strong motor. When an ordinary motor rotates at high speed, it can produce high-frequency sound due to friction within the parts. Huawei's camera research and development team applied variable frequency motor tuning to make the sound pleasant and similar to professional camera equipment. Despite the pop-out mechanism, the Huawei Pura 70 Ultra has passed 300,000 reliability tests and is protected from damage. The pop-out structure comes with a protective layer of polymer liquid silicone, which means the camera is dust and water resistant (IP68). A high-precision sensor allows the camera to retract automatically in case of a fall or pressure, reducing the possibility of damage.

New products from Huawei
New smartwatch models such as the WATCH FIT 3, HUAWEI WATCH 4 Pro Space Edition, and HUAWEI WATCH GT 4 41mm delight with Fashion Forward design, health metric, and fitness features. They are compatible with Huawei, Android, and iOS devices. Available in black and white, the HUAWEI Pura 70 Pro pushes the boundaries of mobile photography with impressive camera features and is available with select partners. Alongside it, the Huawei Pura 70 Ultra also offers top-notch performance. The latest earphone models, HUAWEI FreeClip and FreeBuds 6i, are available in white, black, and purple colors and can be found with retail partners.